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Turtle Stew

May 1, 2007

Cayman has always been about the turtles. When Columbus ‘discovered’ us there were no beautiful Amerindian women lounging around on the pristine beaches clad in nothing but a skimpy loin-cloth and a smile… there was just a bunch of turtles… Or more correctly, a BALE of turtles… Mostly the Green Sea Turtle [chelonia mydas], which as you know is on the endangered species list. The Cayman Islands has for many decades been dedicated to the protection and survival of this beautiful animal, with laws which make it illegal to molest a nesting female, disturb a nest or be in possession of even a single egg. Our turtle farm has bred over 50-thousand turtles, some for local consumption [which discourages poaching,] but the vast majority for release into our oceans when they have attained an adequate size to assist their survival.

The Cayman Islands is synonymous with turtles… Columbus’ head-chief dude in charge of naming islands actually dubbed the islands “Las Tortugas” before some other historical figure decided to change our name to a homonym for a small crocodile that has never been proven to have ever lived on our islands. But I digress…

Now, our government representatives and the HMIC’s at out “National Flag Carrier” and airline, Cayman Airways, have proposed a corporate re-branding scheme which would most likely bring about the demise of the most beloved turtle on the island, or at least move him from the forefront of our islands historical identity… Yes, I refer to Sir Turtle the mascot of our national airline for the past few decades.

They claim that he is old and worn out, that he can no longer support the burden of carrying us to distant lands on his efficacious shell. That his peg-leg has bursitis, and his sword-arm just isn’t what it used to be… They also probably think his flowing scarf is a little ‘too Errol Flynn’ for today’s audiences… In short, we need ‘new blood’, a revamp to something more modern, with less negative connotations [...pirate?] and that will carry us boldly into the modern corporate era we’ve been ‘window-shopping’ outside…

I for one disagree. What right does the public have to dictate the image a privately owned company puts fourth to the ‘rest-of-the-world’? you ask… Plenty! It’s OUR National Airline… Our ‘first-line’ in the tourism industry which supports our national economy… We as a people have supported this company from its inception, through the good times and the bad times we have stoically paid the exorbitant ticket prices, shunning the competition to ride with pride on OUR National Airline… We as a people have watched our hard earned taxes pilfered to subsidize this company when mismanagement and extremely poor judgment [...for want of a better word] plunged it into debt… We as a people had friends and family who worked there, toiling away through those times, smiling as they greeted us and took us where we needed to go… All the while, one turtle looked down on us all, and vowed to keep his vigil perched atop the tail of all the planes in the fleet.
Now he is being told that it may be time for him to ‘retire’ or ’step-down’… If memory serves me, his creator ’sold’ him to the airline for one [1] dollar, because she knew he had a destiny to fulfill, and that they couldn’t afford to pay what he was really worth…

As of this post, there are over 1000 signatures on this petition to save Sir Turtle… If you come across this appeal, go and add your name… It probably won’t save him… But it’s the least we owe him…

9 comments to “Turtle Stew”

  1. Seriously a turtle is the mascot for your airline? What’s their slogan? Slow and steady gets you there eventually?


  2. No! Must…save…Sir Turtle!


  3. 1177 signatures, actually. Cranky Putz, Sir Turtle rocks! One thing about Cayman Airways, they get you there fast! They even taxi fast! No slow business here!
    Still, I think they are mad to want to get rid of Sir Turtle. Trouble, I think you should submit this post to the Compass and to Net News.
    Re the turtle farm, I got the impression that they slaughter more turtles than they release. It would be interesting to get official figures on this.


  4. Hmmm, 1184 now… Really slowing down.

    Mad Bull, off topic… What the hell are you doing up at 6:11 am…?

    Back on topic… I think they ‘process’ between 5 & 6000 per annum, if I remember correctly from the tour I went on 8 years ago… I was escorting a young girl from Prague at the time, so you will forgive me if I wasn’t giving thee tour-guide my undivided attention.
    They ‘use’ the 1 to 3 year-olds [weighing 50-80 lbs] for local consumption. They do private and publicity releases, only from captive bred stock [the breeding adults lay 40,000 eggs a year.] They also move nests from beaches and then return the hatchlings to that beach.

    Cranky… Like MB say… Ain’t nuttin’ slow ’bout we planes.

    Lee-anne… Spread the word…


  5. I signed the petition. 1194 sigs so far. Looks like people are really passionate about this.


  6. The minister or the airline did not say Sir Turtle will go. They said it may. Lots of airlines have rebranded - however rebranding could still preserve the one legged turtle with the aviator scarf!


  7. Sir tutrle looks a cool dude.What they think he too slow for planes?


  8. Ri, you know how these things are spun. Chuckie said…

    “When you say the word re–branding, people automatically assume we’re going to change the colours, the tagline and the logo,” he said, adding that the term re–branding also applies to the changing of Cayman Airway’s whole business culture.

    “It’s not to say the logo will change or the colours will change, but they may,” he said. “[Or] Sir Turtle might move to another part of the plane.”

    Why would it be categorically stated in such a manner, unless they were attempting ‘pre-damage’ damage control? We both know what re-branding entails in the ‘real’ corporate world, its a ‘tire-patch’ attempt companys use to disassociate themselves from negative stigma in the public opinion, rather than spend the funds and effort to actually fix the internal problems.

    This… Like the smoking issue, is bigger than the sum of its parts…


  9. [...] months ago, Sir Trouble wrote an post on plans for impending changes at Cayman Airways. He revealed a dastardly plot to remove Sir Turtle from the tails of all Cayman Airways planes. I [...]


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